Mr. Muhammad Hashim Khan
Lecturer
Institute of Management Studies | University of Peshawar
INTRODUCTION
Dedicated educator and researcher with a Ph.D. in Public Administration, specializing in Marketing and Brand Management. Currently a lecturer at the University of Peshawar, I have contributed significantly to the academic community through numerous publications in esteemed journals. With a strong interest in Marketing, Advertising, Brand Management, Entrepreneurship, and Green practices in business. I am committed to fostering student engagement and advancing knowledge in these fields. My blend of academic expertise and practical insights positions me as a valuable asset in both educational and professional settings.
EDUCATION
Ph.D. in Public Administration (Marketing Branding)
Institute of Management Studies, University of Peshawar, 2024
M.Phil. in Public Administration
Institute of Management Studies, University of Peshawar, 2018
Master of Public Administration (Marketing)
Institute of Management Studies, University of Peshawar, 1999
Bachelor of Arts (B.A)
Edwardes College, Peshawar, 1996
Major: Statistics and Economics
Higher Secondary School Certificate (HSSC) (F.A)
Edwardes College, Peshawar, 1994
Major: Statistics, Economics, Civics
Secondary School Certificate (SSC) Science
University Public School, Peshawar, 1992
Major: Science
PROFESSIONAL EXPERIENCE
Lecturer/Coordinator BBA (Hons)
Institute of Management Studies, University of Peshawar
February 2008 - Present
Oversaw the BBA (Hons) program, ensuring alignment with institutional goals.
Managed administrative activities, class assignments, timetables, and examination schedules.
Delivered courses in Management, Marketing, Advertising, Brand Management, Organizational Behavior, and Human Resource Management.
Lecturer HND/Coordinator MBA
Edwardes College, Peshawar
October 2003 - August 2008
Taught subjects including Marketing, HRM, Business Strategy, and Sales Planning.
Ensured compliance with EDEXCEL and BTEC guidelines for HND courses.
Coordinated MBA program operations to enhance communication between faculty and students.
Lecturer
Preston University, Peshawar
November 2001 - August 2003
Conducted courses in Marketing Research, Sales Management, and Business Communication.
Designed curricula that fostered critical thinking and practical application of marketing concepts.
Marketing Officer
Askari Leasing Limited, Peshawar
July 2000 - September 2001
Prospected potential customers and managed institutional business.
Achieved significant growth in customer engagement and profitability.
Marketing Executive
Hyundai Frontier Motors
May 2000 - July 2000
Managed customer relations and marketing activities for Hyundai vehicles.
Intern
IUCN-SPCS Unit PE&D
June 1998 - August 1998
Assisted in managing daily operations across various sectors.
Visiting Lecturer
Khyber College of Management (KCM)
- Delivered courses in Business Communication and Behavioral Studies.
Coordinator Cohort, Business Incubation Centre
University of Peshawar
RESEARCH PUBLICATIONS
Khan, A., Ashfaq, J., Bilal, M., Khan, M. H., & Shad, F. (2021). Destination Image Formation through User Generated Content (UGC). *Indian Journal of Economics and Business, 20*(2).
Ullah, M., Khan, S., Khattak, A. A., & Khan, M. H. (2020). Perception of University Graduates about Project Management Education in Pakistan. *Review of Education, Administration & Law, 3*(2), 249-263.
Khan, S., & Khan, M. H. (2020). Comparative Analysis of Education Policy Reforms in Khyber Pakhtunkhwa (KP), Pakistan. *Review of Education, Administration & Law, 3*(2), 165-173.
Khan, S., Khan, M. H., Mohmand, A. M., & Misbah, S. (2020). Impact of HR Practices on Employee Turnover and Job Satisfaction: Evidence from Pakistani Universities. *Review of Economics and Development Studies, 6*(3), 607-624.
Khan S., Junaid M., Iqbal K., Khan M.H (2018) The Role of Entrepreneurial Capacities in Creation and Discovery of Opportunities: Green Entrepreneurs in Peshawar. Journal of Managerial Sciences vol 14.No 4 Dec (2018)
Khan, M. H., & Khan, S. (2024). Exploring Internal Brand Management and the HRM Role in Public vs. Private Sector Universities in Khyber Pakhtunkhwa, Pakistan. *Remittances Review, 9*(2), 652-673.
Khan, S., Khan, M. H., & Khattak, H. (2024). Promoting Environmental Sustainability: The Application of Green Nudging in Campus Eateries. *Remittances Review, 9*(1), 3193-3217.
Khan, S., Khan, M. H., & Iqbal, S. (2025). Innovation under pressure: Mapping the boom, challenges, and resilience of Pakistan’s startup ecosystem (2019–2024). Journal of Social Sciences Research & Policy, 3(2), 503–520. https://jssrp.org.pk/index.php/jssrp/article/view/58
Khan, S., Khan, M. H., & Iqbal, S. (2025). Global trends in entrepreneurship and startup human resources practices post-2020. Journal of Social Sciences Research & Policy, 3(2), 31-38. https://jssrp.org.pk/index.php/jssrp/article/view/58
Khan, M. H., Khan, S., & Iqbal, S. (2025). Green entrepreneurship and branding in developing economies: A data-driven analysis. Journal of Social Sciences Research & Policy, 3(1), 955-964. https://jssrp.org.pk/index.php/jssrp/article/view/58
Khan, M. H., & Khan, S. (2025). Brand-fluence: Brand-based leadership in the public and private sector universities in KPK, Pakistan. Journal of Social Sciences Research & Policy, 3(1), 400-412. https://jssrp.org.pk/index.php/jssrp/article/view/58
Khan, S., Khan, M. H., Khan, Z., Rahim, A., & Iqbal, S. (2025). Catalyzing sustainability: The role of green startups in combating climate change and driving economic growth in Pakistan. Journal of Media Horizons, 6(2), 269–275. https://thejmh.org
CONTACT ME
You can approach me via Email: hashimkhan@uop.edu.pk