Saif Ullah Khan

Mr. Saif Ullah Khan

Lecturer

Institute of Management Studies | University of Peshawar

saifullah.khan@uop.edu.pk
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Core Research Areas
Quantitative research methodsExperimental DesignBrand ManagementInstitutional DevelopmentImpact EvaluationInfluencer Marketing

Accomplished academic with an MBA in Marketing and M.Phil. in Public Administration, Saif Ullah Khan brings two decades of teaching and research experience at the University of Peshawar and other leading institutions in Pakistan. He specializes in quantitative research, data science, and the intersection of technology, marketing, and public policy. He has served as Coordinator Public Administration Program, Editor-in-Chief of The Administrator magazine, and has been a Guest Speaker on monitoring, evaluation, and proposal writing on different forums.

  • M.Phil. Public Administration (2018) – University of Peshawar 
  • MBA Marketing (2005) – Institute of Management Sciences, Peshawar 
  • BBA (Hons.) Marketing (2004) – Institute of Management Sciences, Peshawar
  • Methodological leaning towards Quantitative research methods (experimental design and the application of Data science)
  • Institutional development
  • Citizen trust
  • impact evaluation of Public policy and programs 
  • Marketing especially influencer marketing and Brand Management
  • Currently, the impact of AI and Stoicism on Public and Private Organizations and Humans in general.
  • Riaz, S., Ansar, M., Sajjad, H., Shabbir, A., Khan, S. U. (2023). Effect of Influencer Marketing and Peer Pressure on Compulsive Buying Behavior through Panic Behavior Disorder: Empirical Evidence from Cosmetic Industry of Pakistan. Journal of Policy Research, 9(1), 279-296.
  • Saeed, I., Khan, S. U., Qadir, G., Khan, M. N. (2017). Interactive Effect of Extraversion and Perception of Organizational Politics on Job Outcomes. Journal of Administrative & Business Studies, 2(1), 92-109.
  • Saeed, I., Khan, S. U., Qadir, Din, U.J. (2016). How Workplace Spirituality Moderates the Relation between Job Overload and Job Satisfaction: An Empirical Evidence. Journal of Administrative & Business Studies, 2(1), 65-83.
  • Saeed, I., Khan, S. U., Qadir, Khattak, Q. (2017). Effect of Psychological Capital and Emotional Intelligence on Employee's Job Performance. Journal of Business and Tourism, 3(2), 121-138.
  • Saeed, I., Qadir, G., Khan, S. U. (2016). The Effect of Personality Traits on Organizational Commitment: Moderating Role of Distributive Justice: A Case of Public Sector Female Colleges of District Peshawar. Journal of Business and Tourism, 2(1), 146-156.
  • Younas, M., Khan, S. U., Qadir, G., Saeed, I. (2015). Effect of Organizational Justice on Turnover Intention: Mediating Role of Employee Motivation. Journal of Business and Tourism, 1(2), 99-112.
  • Saeed, I., Khan, S. U., Qadir, G., Ullah, H. (2015). The Effect of Authentic Leadership on Job Outcomes and Organizational Innovation: The Mediating Role of Psychological Empowerment. Journal of Business and Tourism, 1(1), 24-40.
  • Khan, S. U., Khan, S. A., Wazir, I. (2008). Diagnostic Model Approach to Brand Portfolio Management. Journal of Humanities and Social Sciences, XVI(1), 88-97.
  • Khan, S. U., Mufti, O. (2007). The Hot History and Cold Future of Brands. Journal of Managerial Sciences, 1(1), 75-84.
  • The effect of trust and satisfaction on the growth of micro and small enterprise development, First International Conference on Social Sciences and Humanities (ICSS&H), April 25–27, 2018, Lahore, Pakistan.
  • The effect of life satisfaction on political trust under the effects of gender and trust in religious institutions, First International Conference on Social Sciences and Humanities (ICSS&H), April 25–27, 2018, Lahore, Pakistan.
  • Driving on different Roads of Empowerment: Case study of two Business Schools, 3rd International Conference on Management and Artificial Intelligence (ICMAI 2013), April 8–9, 2013, Bangkok, Thailand.
  • Patterns of Innovation: A Case Study of US Pharmaceutical Industry, International Conference on Innovation, Management and Service, January 2011, Singapore.

Research Projects (Concise)

  • Citizen Trust Survey of Khyber Pakhtunkhwa (2014) – Lead Researcher, World Bank
  • Citizen Trust Survey of Federally Administered Tribal Areas (FATA) (2015) – Lead Researcher, World Bank
  • Evaluation of the Impact of Bus Rapid Transport on Citizens of Peshawar (2016–2018) – Lead Researcher
  • Assessment of the Impact of Tourism Police on Revisit Intentions, Swat Valley (2018) – Lead Researcher
  • Cluster Mapping of Pakistan’s Marble Sector (2006) – Research Officer, EU Project
  • Center & Market Assessment Study, D.I. Khan (2004) – Associate Researcher, Swiss Agency for Development

Impact Assessment Studies:

  • Girl’s Stipend Program, Khyber Pakhtunkhwa
  • Southern Area Development Project
  • Peshawar Uplift Program
  • Community Midwife & Lady Health Visitor Projects (Joint Assessment)