Ahmad Faraz

Mr. Ahmad Faraz

Lecturer

Department of Tourism and Hotel Management | University of Peshawar

ahmadfaraz@uop.edu.pk
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Core Research Areas
Tea TourismCommunity Based TourismTourism and Climate ChangeGreen Hospitality PracticesGastronomy TourismRestaurant ManagementFood ServicesCustomer Satisfaction

About

I am Mr. Ahmad Faraz, a Lecturer in the Department of Tourism and Hotel Management, University of Peshawar. I hold an MPhil in Tourism and Hospitality and am a Gold Medalist in BS Tourism and Hospitality. My MPhil research, titled Assessing the Potential of Tea Tourism in District Mansehra, Khyber Pakhtunkhwa, reflects my interest in agritourism and sustainable destination development. I have published twelve research articles and specialize in sustainable tourism, hospitality management, tourism development, ecotourism, community-based tourism, tourism marketing, hotel operations, front office management, housekeeping management, food and beverage management, and hospitality law.

Education

I hold an MPhil in Tourism and Hospitality with a research focus on "ASSESSING THE POTENTIAL OF TEA TOURISM IN DISTRICT MANSEHRA KHYBER PAKHTUNKHWA".

Honors and Awards

I was awarded the Gold Medal in BS Tourism and Hospitality from Hazara University Mansehra in recognition of my outstanding academic performance and excellence.

Professional Experience

i am currently serving as a Lecturer in the Department of Tourism and Hotel Management at the University of Peshawar (May 2025–Present), where I teach undergraduate courses, supervise student research, contribute to curriculum development, and actively engage in academic research. Prior to this, I served as a Visiting Lecturer in the Department of Tourism and Hotel Management at the University of Swabi for academic appointment of approximately two Years, delivering lectures, mentoring undergraduate students, and supporting departmental academic activities.

Before joining these institutions, I gained extensive academic and professional experience at Hazara University, Mansehra, where I assisted in teaching BS-level courses, coordinated NAVTTC short training programs, supported departmental administration, organized academic events, and supervised educational activities. I also worked with Sybrid Pvt. Ltd. on a collaborative project with Hazara University to digitize content related to artisans and cultural heritage sites across the Hazara Division. In addition, I acquired practical industry experience at Maini Travel Agency, where I worked in travel operations and airline ticketing using the IATA Worldspan reservation system. My professional profile is further strengthened by a Chef-de-Partie Diploma, research experience, event management, and active participation in national tourism conferences, reflecting my commitment to excellence in tourism and hospitality education, research, and industry engagement.

Research Articles and Publications

  1. Alam, M., Faraz, A., Ahmad, F., & Aziz, F. (2024). Bridging the Gap between Theory and Practice: Implementing TRITEL for Sustainable Hospitality & Tourism Education in Pakistan. Remittances Review, 9(2), 674-688.
  2. Alam, M., Jadoon, M. H., & Faraz, A. (2024). ASSESSING THE SUSTAINABLE HOSPITALITY DEVELOPMENT THROUGH RURAL TOURISM: A CASE STUDY OF SWAT VALLEY. Jahan-e-Tahqeeq, 7(1), 807-813.
  3. Alam, M., Faraz, A., & Zeb, A. (2023). Neurotransmitters and Tourism Happiness.
  4. Alam, M., Danish, M., & Faraz, A. Homestay Drives Community's Socio-Economic Development and Sustainability; A Case Study of Skardu, Gilgit-Baltistan.
  5. Faraz, A., Alam, M., & Zeb, A. (2024). Relaxation to Recreation: Mapping Visitor Satisfaction at Cantonment Park Abbottabad. Journal of Policy Research. https://doi.org/10.61506/02.00289
  6. Din, M., Faraz, A., & Shaheen, M. (2023). Enhancing Cross-Cultural Communication: Managing Food Allergies and Dietary Restrictions in International Hospitality. International Journal of Social Science Archives, 6(2), 211-218
  7. Dr. Mohammad Alam , Dr. Mohammad Hanif Khan , Danish Ali , Sareer Ahmad , Ahmad Faraz. (2024). Beyond The Welcome Smile: Investigating The Nexus Between Service Quality And Guest Satisfaction In Naran’s Hotel Sector. Migration Letters, 21(S13), 622–631. Retrieved from https://migrationletters.com/index.php/ml/article/view/11109
  8. Alam, M. (2024). Tea Trails Of Mansehra: Unlocking The Potential Of Tea Tourism In Khyber Pakhtunkhwa. Policy Journal of Social Science Review.
  9. Ahmad Faraz, Dr. Mohammad Alam, & Dr. Muhammad Sufyan. (2024). VISUALIZING TEA TOURISM OPPORTUNITIES: A CASE STUDY OF SHINKIARI’S TEA GARDEN WITH KEY INSIGHTS OF VIEWERS ENGAGEMENT. Journal for Current Sign, 2(3), 26–49. Retrieved from https://currentsignjournal.com/index.php/JCS/article/view/33
  10. Rahman, T. U., Faraz, A., Nawaz, T., Saud, S., Fahad, S., & Harrison, M. T. (2025). Towards sustainable solutions: climate change and food security in a globalized world. Food and Energy Security, 14(5), e70126.
  11. EXPLORING THE UNIQUE FEATURES OF AZES- I COINS IN GANDHARA: AN ADDITIONAL NOTE. (2026). International Journal of Social Sciences Bulletin, 4(6), 808-821. https://ijssbulletin.com/index.php/IJSSB/article/view/2469
  12. ASSESSING SERVICE EXCELLENCE AND CUSTOMER PLEASURE AT HOTEL GRAND ARENA: A SERVQUAL AND SWOT ANALYSIS TECHNIQUE. (2026). International Journal of Social Sciences Bulletin, 4(3), 2354-2366. https://ijssbulletin.com/index.php/IJSSB/article/view/2615